Your website is a powerful tool to convey your ideas, communicate your products and services, generate leads and propagate your company’s significance. A compelling website is one that is enjoyable, navigable and usable but we often see many commit the basic mistakes with their websites, so what are they? Let’s have a look;
- Too cool to use:
If your website is not user friendly or clear to navigate, then your visitors will get frustrated leaving your site. Your visitors should be able to easily find what they are looking for.
- Snail speed loading time:
Maximum “Three seconds or less” of loading time or else your visitors will leave your website the next second. People in today’s digital era want quick results so make sure you are giving them the same.
- Not optimized for mobile:
Over half of the website traffic now comes from mobile devices and tablets. Thus, your site should be tailored for smaller screen sizes with fewer details and bite-sized information to provide a good browsing experience.
- Confusing/Cluttered layout:
Too many typefaces, images, colors or themes creates confusion and distracts your visitors to view your site holistically. Maintaining a consistent look and feel around your branding will help you build trust & credibility.
- Outdated look:
If your site looks like it’s created in the 90s, your visitors would prefer skipping it rather than checking it out, eventually dropping your business reputation. Keeping up with the latest design trends will help you gain your visitors attention and time.
Having a poor website can cost you potential customers, making your website practically useless. Are you making these mistakes?
