Every new year is an opportunity to look back and reflect so you could start fresh and that being said if you haven’t set any social media strategy for the year 2023 or yet to think of any direction then this will help you do so. This is a quick 6 mins read. We hope you gain a lot of insights through it.
- Analyse your journey up till now
Before jumping right on to creating goals or strategies for your social media make sure you are analyzing your yearly or most significantly last 3 months performance this will help you with the direction you need to follow for the year. This could include a thorough audit on what type of content did well or didn’t? Is there any need for change in terms of presenting your product/service? and so on.
- Say bye to the same old techniques
It’s high time you stop using the outdated techniques or strategies that were meant to be in the year 2018 to 2020. For example; right after uploading your content, sharing it on your story by hiding it out completely with a sticker and hoping anyone would click on it or running behind finding out the best time to post your content.
- Brand Authenticity > Brand Perfection
Gone are those days when building picture perfect feed was the top notch strategy of every brand. The need for brands to tap into their creative flow in presenting their product/ service is the evolution. Make your imperfection something that matters.
- Don’t put your eggs in one basket
We have all seen the declining aura of Instagram last year along with facing an identity crisis for a very long time and if you ask us this will go on my friend which reminds us not to depend on one platform for your business. Take YouTube as an example YouTube has been in the video game for a long time and it’s no secret that the platform embraces both long form content as well as short form content effortlessly, 100 times better than Instagram. Hence, If you have never thought of it so far it’s time for you to add YouTube Shorts into your strategy,
- Short form & Bit sized content
With the declining attention span of the audience it has become pivotal for you to create content that is easy to grasp and could deliver millions of things in one go. Go as short as you can without missing that one interesting factor in your message.
That’s all! Hope this would help you create your social media strategy for the year 2023 🙂
