The Pueblo Gourmet is a Mumbai-based cloud kitchen known for Asian bowls, gourmet curries, pot rice, pizzas, and meal combos. As the brand prepared to take its bestselling dishes from delivery platforms to retail freezer shelves, its existing packaging needed a complete refresh.
The earlier packaging felt cluttered and lacked a clear visual hierarchy, making it difficult for the products to create a strong first impression. Our goal was to transform the range into packaging that felt appetising, recognizable, and retail-ready.
We developed a cohesive packaging system with stronger product hierarchy, clearer information, and a consistent visual language across the entire range. Each flavour was given its own distinctive colour while retaining the same core design system, making individual products easy to identify while keeping the range unmistakably TPG.
To bring appetite appeal to the forefront, we also styled and photographed every dish featured on the packaging, ensuring the food looked authentic, fresh, and as tempting on the pack as it does on the plate.
The result is a bold, unified packaging range designed to stand out in a busy frozen-food aisle—taking TPG confidently from delivery box to retail shelf.
