Kridha Fashion is an ethnic wear brand focused on contemporary Indian clothing rooted in tradition and craftsmanship. The branding direction was inspired by Indian culture, traditional textiles, and festive elegance, translated into a modern and refined visual language. A key focus of the project was the logo design. Kridha Fashion is based in Uttar Pradesh, the land of Lord Krishna, which became a central inspiration for the brand mark. To reflect this connection, a peacock feather was thoughtfully integrated into the logo, symbolising grace, divinity, and Indian heritage.
The monogram is custom-designed to subtly incorporate the entire spelling of “Kridha”, while visually highlighting the initial ‘K’ as the core identifier. This approach allowed the logo to feel intricate yet balanced, traditional yet modern, making it versatile across garments, labels, and packaging applications.
The overall brand identity blends cultural depth with contemporary aesthetics. Elegant typography, rich yet restrained colors, and refined detailing were used to ensure the brand feels premium without losing its ethnic essence. The packaging design was created to elevate the unboxing experience, reinforcing brand recall and emotional connection.
Kridha Fashion stands as a complete ethnic wear branding and logo design project, where cultural storytelling, thoughtful design, and strategic branding come together seamlessly.
Scribbled Space handled the complete scope of work including branding strategy, logo design, and packaging box, poly bag and shopping bag design, helping Kridha Fashion establish a cohesive and recognisable presence in the Indian ethnic wear market.