Branding for Kids brand

At Scribbled Space, Munchkin was more than just a design project—it was a passion project straight from the heart. We poured our creativity into building a playful and feel-good brand for kids, one that radiates warmth, innocence, and imagination.

Munchkin Logo Explanation

Right from the logo to the packaging, every detail was thoughtfully crafted to evoke a sense of wonder and comfort. We developed a soft, pastel-driven visual identity, paired with adorable hand-drawn elements and a charming mascot that instantly connects with both kids and parents. From the stickers to the boxes, every touchpoint was designed to create a cohesive brand world that’s not just aesthetically pleasing but emotionally meaningful.

Munchkin elements presentation
Munchkin Style Guide

This project allowed us to experiment with storytelling, textures, and tone in the most whimsical way—and the result is a brand that feels like a hug in design form. Munchkin is a beautiful reminder of why we do what we do: to bring ideas to life with heart, purpose, and joy.

Munchkin Box Packaging
Munchkin Packaging tags and wrapping paper