From concept to creation, we brought the essence of Nariyal to life with a brand identity that’s as refreshing and rooted as the product itself. One of our biggest challenges was positioning Nariyal — a Canada-based Indian brand — in a way that felt authentically Indian yet globally appealing. To bridge this cultural connection, we thoughtfully incorporated a Devanagari ‘R’ into the logo, subtly tying back to its Indian roots, while blending it with the silhouette of a coconut tree to reflect freshness and nature.
The visual language — from serene color palettes and minimal typography to packaging that feels both premium and grounded — was designed to reflect purity, wellness, and simplicity, making Nariyal stand out on shelves and stay top-of-mind in hearts
