Lock down has been tough on businesses but not for those who used their digital presence strategically and were loud enough to make an impact on their social media platforms.
If your business is online but you have no idea on how to make a virtual impact in this time then these 5 actionable strategies would help you to get your marketing game back on track.
- Ask Help, accept Help, Offer Help.
- Leverage Cheaper Paid Ads.
- Explore the ‘Create’ in ‘Creative’.
- Engage in Lock down specific marketing.
- Re-connect with your audience.
- Asking Help ,Accepting Help, Offering Help
Ask for the help you need! We cannot stress this enough.
If you need collaborations, Influencer shout outs or word
of mouth marketing, seek means of doing it. Alternatively, if you are in a position of helping local businesses, offer help. Ask them how you can help boost their marketing. This is a win-win situation for both parties. - Leveraging Cheaper Paid Ads
Paid ads have gotten cheaper lately. Social media platforms
are coming up with business-friendly strategies.
If you have been waiting for the right time to invest in Paid ads, this is it. With a stark increase in social media users during the lockdown, your ads will reach a vast audience. - Exploring the ‘Create’ in ‘Creative’
There is no substitute for a strong creative + content strategy.
Work out unique and clever ideas to get your message out there. - Engaging in ‘Lockdown’ Specific marketing
Lockdown specific marketing is a unique tool to catalyze your business. For instance, a campaign with our client @dietheal, a nutritionist and lifestyle educator was a success! Where we came up with 2 specialized lockdown programmes for their audience which not only received traffic but also helped Diet Heal book many new clients through this platform. Amazing right!! - ‘Re- connecting’ with your Audience
Use this time to build an audience organically and sincerely. Everyone has free time on their plate, make life entertaining for your followers. Create polls, create contests revolving around your product, create videos that spread awareness.
These tried and trusted strategies can surely help your brand/ business. which has helped us successfully cater clients across niche’s! If you are seeking professional consultation and assistance, we will be glad to offer guidance.
Lastly, Thank you Divya from Tanith Content Writing for helping us come up with this great blog.
