Branding for ‘J.V. Jewellers’, a silver jewellery brand based in Mumbai.
We crafted an identity that radiates the traditional aspect of the brand in an artistic and experimental expression just like their jewellery. The logo consists of a monogram style of their initials that works together with the overall design.
The colors were chosen based on the luminance of silver and the traditional touch that the brand was looking for.
We also worked upon their social media strategy, what differentiates J.V. Jewellers from all the other Jewellery Brands that we have worked upon till now is that they were the first manufacturing buisness that we took on catering mainly to wholesalers across the country with its unique creations in traditional silver designs. Hence, it was challenging and we learned alot with this project.
