Portfolio Category: Branding

Kridha Fashion is an ethnic wear brand focused on contemporary Indian clothing rooted in tradition and craftsmanship. The branding direction was inspired by Indian culture, traditional textiles, and festive elegance, translated into a modern and refined visual language. A key focus of the project was the logo design. Kridha Fashion is based in Uttar Pradesh, the land of Lord Krishna, which became a central inspiration for the brand mark. To reflect this connection, a peacock feather was thoughtfully integrated into the logo, symbolising grace, divinity, and Indian heritage. The monogram is custom-designed to subtly incorporate the entire spelling of “Kridha”, while visually highlighting the initial ‘K’ as the core identifier. This approach allowed the logo to feel intricate yet balanced, traditional yet modern, making it versatile across garments, labels, and packaging applications. The overall brand identity blends cultural depth with contemporary aesthetics. Elegant typography, rich yet restrained colors, and refined detailing were used to ensure the brand feels premium without losing its ethnic essence. The packaging design was created to elevate the unboxing experience, reinforcing brand recall and emotional connection. Kridha Fashion stands as a complete ethnic wear branding and logo design project, where cultural storytelling, thoughtful design, and strategic branding come together seamlessly. Scribbled Space handled the complete scope of work including branding strategy, logo design, and packaging box, poly bag and shopping bag design, helping Kridha Fashion establish a cohesive and recognisable presence in the Indian ethnic wear market. Previous Post

From concept to creation, we brought the essence of Nariyal to life with a brand identity that’s as refreshing and rooted as the product itself. One of our biggest challenges was positioning Nariyal — a Canada-based Indian brand — in a way that felt authentically Indian yet globally appealing. To bridge this cultural connection, we thoughtfully incorporated a Devanagari ‘R’ into the logo, subtly tying back to its Indian roots, while blending it with the silhouette of a coconut tree to reflect freshness and nature.  The visual language — from serene color palettes and minimal typography to packaging that feels both premium and grounded — was designed to reflect purity, wellness, and simplicity, making Nariyal stand out on shelves and stay top-of-mind in hearts Previous Post

One Step was a passion-project a exploration into bold and minimal branding. At Scribbled Space, we brought this idea to life by crafting a brand identity that’s clean, confident, and purposefully simple—just like the brand’s core message: Zero Hassle. One Step. Ready to Go. From designing a sharp, modern logo to developing eye-catching packaging that speaks convenience and clarity, every element was thoughtfully created to reflect ease, speed, and readiness. As a passion project, this branding journey gave us full creative freedom to experiment, align visual storytelling with function, and build a brand that feels fresh, relatable, and instantly memorable. It’s a perfect example of how powerful logo design and packaging design can turn a simple concept into a standout identity. Previous PostNext Post

Kimaya was one of those rare brandning passion projects that truly sparked our creative energy. A contemporary gold jewellery brand, Kimaya needed a distinct brand identity that balanced elegance with modern sophistication. We began by crafting a refined monogram logo, intricately designed using the initials to reflect timeless luxury with a modern twist. We extended this identity into premium packaging design, ensuring every detail—from textures to finishes—reflected the finesse of handcrafted gold jewellery. To build a strong digital presence from day one, we also curated their initial social media design, creating a visual grid that was elegant, engaging, and brand-aligned. The client was absolutely thrilled with the outcome. From logo designing to branding, packaging, and social media, Kimaya is a perfect example of how passion-fueled creativity can transform a vision into a luxurious and memorable brand experience. Previous PostNext Post

At Scribbled Space, Munchkin was more than just a design project—it was a passion project straight from the heart. We poured our creativity into building a playful and feel-good brand for kids, one that radiates warmth, innocence, and imagination. Right from the logo to the packaging, every detail was thoughtfully crafted to evoke a sense of wonder and comfort. We developed a soft, pastel-driven visual identity, paired with adorable hand-drawn elements and a charming mascot that instantly connects with both kids and parents. From the stickers to the boxes, every touchpoint was designed to create a cohesive brand world that’s not just aesthetically pleasing but emotionally meaningful. This project allowed us to experiment with storytelling, textures, and tone in the most whimsical way—and the result is a brand that feels like a hug in design form. Munchkin is a beautiful reminder of why we do what we do: to bring ideas to life with heart, purpose, and joy. Previous PostNext Post