Selling is not possible through social media! Are social media platforms a waste of time? Do I need 10,000 followers or 1000 likes on my posts to land me business?
Ofcourse, not.
It is not in the numbers or how you view social media platforms, It all begins with how you present your business to the ones who are scanning your profile and in the fact that social media has the potential to get you business.
After 3 years of managing our clients and own social media, we can confidently say that “it’s all in the basics” Yes you read it right.
We ourselves have booked many of our potential clients through this medium just by following these simple yet important tactics which we also use for our clients to get them their potential clients/ customers.
1. Optimise your profile:
Keep a profile picture that communicates your business well, fill up your bio with what you or your business do or why anyone should follow you in a short and crisp way. Add up important links in your bio and don’t forget a strong call to action. Keep your story highlights
Organised.
2. Have High Quality Content Feed:
Think of your social media profile as a pathway for a potential client/customer to look into your business. Create Content that would educate your audience around your business directly or indirectly promoting your products/services.
3. Use Relevant Hashtags
Hashtags are the easiest and free form of marketing to get your business noticed. Doing proper research and being strategic with your hashtags is a key to reaching your potential client/customer.
4. Add Credibility
Building trust among your potential clients is also important when it comes to creating an online base. Always include reviews, testimonials, features, mentions which really do a lot when it comes to sharing customer experience.
5. Utilize your Captions:
If your post did the job of holding your audience attention then your caption should be the cherry on top. Your captions should compel your followers to take interest in your brand, and might as well persuade them to make a purchase.
It’s now time to update your profile, isn’t it!
